The ELLE magazine has been founded by Hélène Lazareff on November 21st, 1945.
The Russian-born, Paris-raised journalist had returned to France after several years in New-York working for major media titles. She began to develop her own concept for a women’s magazine whose key editorial approach was “to open women’s appetites”.
At that time Paris had been ravaged by the war. That is why the mission of Hélène Lazareff was so unique, bold and revolutionary: a woman creating a magazine that would be run by a woman. The mission was to provide women with exclusive and unparalleled access to fashion and beauty while maintaining a closeness to its readers.
"Seriousness in frivolity and irony in graveness."